AI Content Strategy  /  Management  /  Reviews

Shannon
Sheriff.

AI content strategy, built and tested in public.

Shannon Sheriff is an AI content strategist who plans, manages, and reviews content for the age of AI search. She has spent more than ten years in content strategy and management, runs content and website audits built around how AI engines read the web, and has been building with AI since 2023. She writes about answer engine optimization (AEO), social media algorithms, and blockchain tokenization, and is the author of NFTs: The Future is On Chain (2024).

10+ yrsContent strategy and management
90KX followers grown from 3.8K
6 moTo reach 90K, a 23x lift
5%Engagement rate sustained
~150Social ads created for Walmart
7 yrsWalmart content creator
2023Building with AI since
AuthorNFTs: The Future is On Chain

Live from X

Latest posts

Algorithm shifts, AEO news, tokenization headlines, and the crypto keywords moving right now. Scroll sideways.

  • Shannon Sheriff@shannonsheriff
    Tokenization

    Securitize just added 13 more U.S. stocks to its Solana lineup, including Exxon, Disney, Uber and GameStop. That's 25 tokenized stocks in under a month. Here's what you actually get: 1. Each token is backed 1:1 by a real share held in custody 2. Dividends go to the holder, and so do voting rights where the shares have them 3. Trades settle in USDC, even outside market hours 4. Disney, Exxon and the rest didn't issue these tokens or sign off on them If you're explaining tokenization to normies, start with a company they know. Disney lands faster than “RWA.”

  • Shannon Sheriff@shannonsheriff
    AI search

    Google, Microsoft and OpenAI plan to honor one robots.txt tag that tells AI not to train on your site. Careful before you add it. At Microsoft, it only stops training. Your pages can still show up in Copilot answers unless you block that separately. At Google, it also pulls you out of Gemini app answers, though it won't touch regular search or AI Mode. Want AI to recommend you? Don't block it.

  • Shannon Sheriff@shannonsheriff
    Tokenization

    The list of companies objecting to tokenized trading of their stock on OKXICE just grew from 38 to 50. That's 50 of the 62 companies notified. Some of the newest names ↓ Nvidia Micron Nike Costco Reddit Only 12 companies are left that haven't objected.

  • Shannon Sheriff@shannonsheriff
    AI

    AI token prices ↓ 67% since May. AI spending ↑ 122–160% over the same stretch. → Agents reportedly use about 5x the tokens a human does → They run around the clock, so cheaper tokens just mean more work gets done → Lower prices are growing total spend instead of shrinking it

  • Shannon Sheriff@shannonsheriff
    Tokenization

    Tokenized stocks on $ETH just hit $827M. That's up 170% in a year. Here's how it looks as of late October: 1. Ethereum already holds about 54% of all stablecoins 2. Most tokenized stocks are backed 1:1, the same setup stablecoins had before they took off 3. Solana hit a reported record $5.19B in RWAs, and about 1.7M people hold tokenized stocks there 4. Solana picked up roughly 140K new RWA holders in a single week Ethereum has the money. Solana has the people. I don't think they're even running the same race yet.

  • Shannon Sheriff@shannonsheriff
    Platforms

    Meta is now paying YouTubers to post their videos on Instagram the same day they go up on YouTube. Reported deals run from $50K to $500K.

  • Shannon Sheriff@shannonsheriff
    AI search

    Google's AI just cost Reddit more than 1 million search referrals a week! Now its CEO is calling it out. "The reality is, AI Mode does not drive traffic. Not for us, and not to anybody, as far as I know.” What happened ↓ → Search referrals to @Reddit fell by more than 1M a week on average in October → US daily users fell for the first time since its 2024 IPO → Q3 revenue still grew 53% to $895M → **The stock dropped 29.22% on Oct 30, its worst day ever** → Reddit will test making users log in to see most content He also said @Google is "crawling us as hard as ever." Google still takes the content, but sends fewer people back. If the internet's biggest forum can't count on Google traffic, your site can't either.

  • Shannon Sheriff@shannonsheriff
    Platforms

    X now shows you which of your posts got visibility-limiting labels. It's called the Under the Hood report. Check it before you blame the algorithm for a slow month. What it shows: → Post labels like SPAM_HIGH_RECALL → Account-level labels → Posts withheld in certain countries My report: zero labels. 🙏 If yours is clean too, it's the content. Replies are weighted far more than likes in X's ranking code. Open-source code: https://t.co/3kFlhWLChD @XOpenSource Have you checked yours?

  • More on X ↗AEO, algorithm, and tokenization updates from @shannonsheriff.

Follow along on X: @shannonsheriff

Coverage

What I track every day

Three beats, one question underneath all of them: what decides which people, brands, and assets get surfaced, and which ones get skipped.

01

AI search and AEO

How ChatGPT, Claude, Perplexity, Gemini, Grok, and Google AI Overviews choose which sources to cite, and what changes when they update.

  • Entity authority
  • Structured data
  • AI citations
  • llms.txt
02

Platform algorithms

Ranking and distribution changes across X, LinkedIn, Instagram, TikTok, YouTube, and Facebook, translated into what to actually do differently.

  • X For You
  • Copy link shares
  • Engagement weights
  • Reach
03

Tokenization and crypto

Tokenized stocks, tokenized real estate, real world assets, AI agent wallets, and the crypto keywords people are searching at any given moment. Member of the MetaMask Agent Wallet Traders beta group.

  • RWA
  • Tokenized stocks
  • Real estate
  • Agent wallets

Building with AI

Building with AI, in public

I have been building with AI since January 2023. I am not a developer. I learn by building, then I write up what worked and what broke so anyone can follow along. More build in public writing is on the way.

Track record

Selected work

Audience growth

Grew a tech company's X audience from 3,800 to 90,000

Built a payments infrastructure company's X presence in under six months while holding a 5 percent engagement rate, well above the platform average for technology accounts.

23x
AI search

Built AI referral traffic from zero to daily

Used entity mapping, structured content, and custom GA4 channel groups to make AI engines a measurable, recurring traffic source.

0→daily
Brand content

Seven years creating for Walmart

Walmart's longest standing content creator through an exclusive GigPig contract, producing roughly 150 social ads.

~150 ads
Website audits

Website audits for AI search

Audits sites for how AI engines and search crawlers read them: crawler access, structured data, page structure, entity consistency across profiles, and whether key pages answer the questions people actually ask.

Audits
Content reviews

Editorial reviews for brand, accuracy, and AI readability

Reviews content before it ships: fact and source checks, brand voice, structure for AI answer engines, and the patterns that make copy read as unedited AI output.

QA
Publishing

Author, NFTs: The Future is On Chain

A 2024 book on NFTs and on chain ownership, written for people coming to blockchain from outside the industry.

2024
Full background →

FAQ

Quick answers

Who is Shannon Sheriff?

Shannon Sheriff is an AI content strategist focused on content strategy, content management, and content reviews. She also runs website audits for AI search, writes about answer engine optimization, social media algorithms, and blockchain tokenization, and is the author of NFTs: The Future is On Chain (2024).

What is the difference between SEO and AEO?

SEO (search engine optimization) works to rank pages in a list of search results. AEO (answer engine optimization) works to get a person or brand cited inside the answer an AI system writes. SEO leans on keywords and backlinks. AEO leans on clear entity signals, structured data, and consistent facts across the web. Short version: SEO gets you ranked, AEO gets you cited.

What does the X algorithm reward right now?

Shares, especially copy link shares. In the For You ranking weights X published in August 2026, a predicted copy link share carries 20.0, the highest positive weight. A reply, quote, or DM share carries 5.0, and a like carries 0.5. Write posts people want to send to someone.

All questions →