AI Content Strategy / Management / Reviews
AI content strategy, built and tested in public.
Shannon Sheriff is an AI content strategist who plans, manages, and reviews content for the age of AI search. She has spent more than ten years in content strategy and management, runs content and website audits built around how AI engines read the web, and has been building with AI since 2023. She writes about answer engine optimization (AEO), social media algorithms, and blockchain tokenization, and is the author of NFTs: The Future is On Chain (2024).
What I have built with AI
Reporting agents 01 / 08
I got tired of pulling the same numbers every week, so I taught agents to do it. Now the reports just show up in my email and Slack.
Live from X
Algorithm shifts, AEO news, tokenization headlines, and the crypto keywords moving right now. Scroll sideways.
X just made it easier for search engines to actually read your posts. They used to run 3 separate servers: 1 for you, 1 for search crawlers, and 1 for the preview that pops up when a link gets shared. Now it's 1 system, and on a slow connection your post shows up instead of that long wait on the X logo. Everyone will talk about the speed. If AI is getting answers from search, this is the part that matters.
Google's AI Mode can now show up to four ads in one answer. It took ur click and now it's selling the space.
Upwork is also saying Google changes hurt their "organic client acquisition." People are asking AI instead of Google.
We Counted 21,928 "Build in Public" Posts in One Week. Here's What Turned Into Jobs and Money. Public work turned into revenue and job offers from OpenAI, Vercel, and xAI this year. The people it happened to weren't special. They started before they felt ready, and they let people watch. In
Seeing huge click spikes in Search Console? Don't celebrate yet. Word on the street is impressions are flat and the clicks look like bots. Some think it's a bug. Google hasn't said anything yet. If you report Search Console numbers to clients or editors, flag the last few days before anyone gives a piece of content credit for the jump.
Tokenized stocks just hit a record $3.8 billion onchain, ↑ about 590% this year. And more than 60% of tokenized stock trading on Jupiter happens when the market is closed. Meanwhile @Securitize keeps adding big names like Uber on @solana, and the @NYSE plans its own 24/7 platform. Last week I broke down the 4 types. This week's data shows why people want them: after-hours trading.
Great for x heavy users. Grok Bot just got shopping cards, order tracking, @XMoney from the vault and connector asks in Slack! 🔥
I let my AI agent spend money. Only because it has a hard limit. @Stripe says AI agent purchases through Link grew 38x in a month. Sounds huge, but nobody knows what it grew from. Either way, the rule is the same. Don't give an agent your card. Give it a budget.
Securitize just added 13 more U.S. stocks to its Solana lineup, including Exxon, Disney, Uber and GameStop. That's 25 tokenized stocks in under a month. Here's what you actually get: 1. Each token is backed 1:1 by a real share held in custody 2. Dividends go to the holder, and so do voting rights where the shares have them 3. Trades settle in USDC, even outside market hours 4. Disney, Exxon and the rest didn't issue these tokens or sign off on them If you're explaining tokenization to normies, start with a company they know. Disney lands faster than “RWA.”
Google, Microsoft and OpenAI plan to honor one robots.txt tag that tells AI not to train on your site. Careful before you add it. At Microsoft, it only stops training. Your pages can still show up in Copilot answers unless you block that separately. At Google, it also pulls you out of Gemini app answers, though it won't touch regular search or AI Mode. Want AI to recommend you? Don't block it.
Follow along on X: @shannonsheriff
Coverage
Three beats, one question underneath all of them: what decides which people, brands, and assets get surfaced, and which ones get skipped.
How ChatGPT, Claude, Perplexity, Gemini, Grok, and Google AI Overviews choose which sources to cite, and what changes when they update.
Ranking and distribution changes across X, LinkedIn, Instagram, TikTok, YouTube, and Facebook, translated into what to actually do differently.
Tokenized stocks, tokenized real estate, real world assets, AI agent wallets, and the crypto keywords people are searching at any given moment. Member of the MetaMask Agent Wallet Traders beta group.
Building with AI
I have been building with AI since January 2023 and have built more than ten AI reporting agents. I am not a developer. I learn by building, then I write up what worked and what broke so anyone can follow along.
Track record
Built a payments infrastructure company's X presence in under six months while holding a 5 percent engagement rate, well above the platform average for technology accounts.
Used entity mapping, structured content, and custom GA4 channel groups to make AI engines a measurable, recurring traffic source.
Walmart's longest standing content creator through an exclusive GigPig contract, producing roughly 150 social ads.
Audits sites for how AI engines and search crawlers read them: crawler access, structured data, page structure, entity consistency across profiles, and whether key pages answer the questions people actually ask.
Reviews content before it ships: fact and source checks, brand voice, structure for AI answer engines, and the patterns that make copy read as unedited AI output.
A 2024 book on NFTs and on chain ownership, written for people coming to blockchain from outside the industry.
Writing
Public work turned into revenue and job offers at OpenAI, Vercel, and xAI this year. The people it happened to started before they felt ready.
"A stranger who finds you in month six doesn't meet a pitch. They meet half a year of proof."
FAQ
Shannon Sheriff is an AI content strategist focused on content strategy, content management, and content reviews. She also runs website audits for AI search, writes about answer engine optimization, social media algorithms, and blockchain tokenization, and is the author of NFTs: The Future is On Chain (2024).
SEO (search engine optimization) works to rank pages in a list of search results. AEO (answer engine optimization) works to get a person or brand cited inside the answer an AI system writes. SEO leans on keywords and backlinks. AEO leans on clear entity signals, structured data, and consistent facts across the web. Short version: SEO gets you ranked, AEO gets you cited.
Shares, especially copy link shares. In the For You ranking weights X published in August 2026, a predicted copy link share carries 20.0, the highest positive weight. A reply, quote, or DM share carries 5.0, and a like carries 0.5. Write posts people want to send to someone.