AI Content Strategy / Management / Reviews
AI content strategy, built and tested in public.
Shannon Sheriff is an AI content strategist who plans, manages, and reviews content for the age of AI search. She has spent more than ten years in content strategy and management, runs content and website audits built around how AI engines read the web, and has been building with AI since 2023. She writes about answer engine optimization (AEO), social media algorithms, and blockchain tokenization, and is the author of NFTs: The Future is On Chain (2024).
Live from X
Algorithm shifts, AEO news, tokenization headlines, and the crypto keywords moving right now. Scroll sideways.
Tokenized stocks just hit a record $3.8 billion onchain, ↑ about 590% this year. And more than 60% of tokenized stock trading on Jupiter happens when the market is closed. Meanwhile @Securitize keeps adding big names like Uber on @solana, and the @NYSE plans its own 24/7 platform. Last week I broke down the 4 types. This week's data shows why people want them: after-hours trading.
Great for x heavy users. Grok Bot just got shopping cards, order tracking, @XMoney from the vault and connector asks in Slack! 🔥
I let my AI agent spend money. Only because it has a hard limit. @Stripe says AI agent purchases through Link grew 38x in a month. Sounds huge, but nobody knows what it grew from. Either way, the rule is the same. Don't give an agent your card. Give it a budget.
Securitize just added 13 more U.S. stocks to its Solana lineup, including Exxon, Disney, Uber and GameStop. That's 25 tokenized stocks in under a month. Here's what you actually get: 1. Each token is backed 1:1 by a real share held in custody 2. Dividends go to the holder, and so do voting rights where the shares have them 3. Trades settle in USDC, even outside market hours 4. Disney, Exxon and the rest didn't issue these tokens or sign off on them If you're explaining tokenization to normies, start with a company they know. Disney lands faster than “RWA.”
Google, Microsoft and OpenAI plan to honor one robots.txt tag that tells AI not to train on your site. Careful before you add it. At Microsoft, it only stops training. Your pages can still show up in Copilot answers unless you block that separately. At Google, it also pulls you out of Gemini app answers, though it won't touch regular search or AI Mode. Want AI to recommend you? Don't block it.
Reddit Lost 1M+ Google Referrals a Week to AI Mode. Your Site Is Next. Google's AI Mode is no longer just summarizing search results. It is changing who gets the click. On Reddit's Q3 earnings call on October 29, CEO Steve Huffman said Reddit was losing more than 1
The list of companies objecting to tokenized trading of their stock on OKXICE just grew from 38 to 50. That's 50 of the 62 companies notified. Some of the newest names ↓ Nvidia Micron Nike Costco Reddit Only 12 companies are left that haven't objected.
AI token prices ↓ 67% since May. AI spending ↑ 122–160% over the same stretch. → Agents reportedly use about 5x the tokens a human does → They run around the clock, so cheaper tokens just mean more work gets done → Lower prices are growing total spend instead of shrinking it
Tokenized stocks on $ETH just hit $827M. That's up 170% in a year. Here's how it looks as of late October: 1. Ethereum already holds about 54% of all stablecoins 2. Most tokenized stocks are backed 1:1, the same setup stablecoins had before they took off 3. Solana hit a reported record $5.19B in RWAs, and about 1.7M people hold tokenized stocks there 4. Solana picked up roughly 140K new RWA holders in a single week Ethereum has the money. Solana has the people. I don't think they're even running the same race yet.
Meta is now paying YouTubers to post their videos on Instagram the same day they go up on YouTube. Reported deals run from $50K to $500K.
Follow along on X: @shannonsheriff
Coverage
Three beats, one question underneath all of them: what decides which people, brands, and assets get surfaced, and which ones get skipped.
How ChatGPT, Claude, Perplexity, Gemini, Grok, and Google AI Overviews choose which sources to cite, and what changes when they update.
Ranking and distribution changes across X, LinkedIn, Instagram, TikTok, YouTube, and Facebook, translated into what to actually do differently.
Tokenized stocks, tokenized real estate, real world assets, AI agent wallets, and the crypto keywords people are searching at any given moment. Member of the MetaMask Agent Wallet Traders beta group.
Building with AI
I have been building with AI since January 2023. I am not a developer. I learn by building, then I write up what worked and what broke so anyone can follow along. More build in public writing is coming soon.
Track record
Built a payments infrastructure company's X presence in under six months while holding a 5 percent engagement rate, well above the platform average for technology accounts.
Used entity mapping, structured content, and custom GA4 channel groups to make AI engines a measurable, recurring traffic source.
Walmart's longest standing content creator through an exclusive GigPig contract, producing roughly 150 social ads.
Audits sites for how AI engines and search crawlers read them: crawler access, structured data, page structure, entity consistency across profiles, and whether key pages answer the questions people actually ask.
Reviews content before it ships: fact and source checks, brand voice, structure for AI answer engines, and the patterns that make copy read as unedited AI output.
A 2024 book on NFTs and on chain ownership, written for people coming to blockchain from outside the industry.
Writing
AI assistants recommend sources based on consistent signals, not keyword rankings. Five fixes, and why you cannot buy your way into an AI citation.
"You cannot buy your way into an AI citation the way you could buy your way up a Google ranking."
FAQ
Shannon Sheriff is an AI content strategist focused on content strategy, content management, and content reviews. She also runs website audits for AI search, writes about answer engine optimization, social media algorithms, and blockchain tokenization, and is the author of NFTs: The Future is On Chain (2024).
SEO (search engine optimization) works to rank pages in a list of search results. AEO (answer engine optimization) works to get a person or brand cited inside the answer an AI system writes. SEO leans on keywords and backlinks. AEO leans on clear entity signals, structured data, and consistent facts across the web. Short version: SEO gets you ranked, AEO gets you cited.
Shares, especially copy link shares. In the For You ranking weights X published in August 2026, a predicted copy link share carries 20.0, the highest positive weight. A reply, quote, or DM share carries 5.0, and a like carries 0.5. Write posts people want to send to someone.