About
Background
Shannon Sheriff is an AI content strategist who plans, manages, and reviews content built for AI search. Over more than ten years she has built audiences and brand content for technology, blockchain, and retail companies. She runs content and website audits for AI search, has been building with AI since 2023, and writes about how AI answer engines and social platform algorithms decide what people see.
Summary
AI focused content strategist and content manager who has worked across emerging technology, blockchain, AI native companies, and national retail brands. Known for audience growth on X, detailed content reviews, website audits for AI search, and treating AI search as a measurable channel.
Career highlights
X audience growth for a payments infrastructure company
Social strategy and copywriting
- Grew the company's X following from 3,800 to 90,000 in under six months.
- Held a 5 percent engagement rate, above the typical one to three percent for technology accounts.
- Ran launch campaigns built on technical content rather than giveaways or paid follows.
AI search referral traffic, built from zero
Answer engine optimization
- Took AI engine referrals from nothing to consistent daily visits.
- Used entity mapping, structured data, and question led content formats.
- Set up custom GA4 channel groups to separate ChatGPT, Perplexity, Claude, Gemini, and Copilot traffic from ordinary referrals.
Content creator for Walmart
Seven years / exclusive GigPig contract
- Walmart's longest standing content creator under an exclusive GigPig contract.
- Produced roughly 150 social ads for Walmart.
Content reviews and editorial QA
Ongoing
- Reviews blogs, social posts, newsletters, and launch copy before they publish.
- Checks facts and sources, brand voice, and structure for AI answer engines.
- Flags the patterns that make copy read as unedited AI output, such as em dashes, forced lists of three, and emoji bullets.
Website audits for AI search
Ongoing
- Audits websites for how search crawlers and AI engines read them.
- Checks crawler access and robots.txt, structured data, page and heading structure, and site speed.
- Reviews entity consistency: whether the name, role, and facts match across the site, social profiles, and directories.
- Finds the questions a site should answer and the pages that fail to answer them.
Building with AI
Since January 2023
- Learns AI tools and agents by building with them and writes up the process in public.
- Creator of Build Your Agent Stack, a course on AI agent architecture for marketers and operators.
MetaMask Agent Wallet Traders beta
Beta group member
Member of MetaMask's Agent Wallet Traders beta group, testing how AI agents hold wallets and trade on chain.
Publications
NFTs: The Future is On Chain
Book / 2024
A plain language guide to NFTs and on chain ownership for readers new to blockchain.
I Trained an AI Agent to Deal With Boomers in Less Than 10 Minutes
Article / 2026
How a non developer used an AI agent to wipe out spoofed phishing email. Read it.
We Counted 21,928 "Build in Public" Posts in One Week
Essay / Oct 31, 2026
What actually turned public work into jobs and revenue in 2025 and 2026. Read it.